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A New Cycle

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Menstruation is fertile for innovation. A cycle as old as time is finally getting more attention from the next wave of entrepreneurs. 

The Global Tampon Market was projected at $2.58B in 2015. It doesn’t take personal experience to recognize the large market, but the rise of a diverse set of entrepreneurs innovating in this area is a win for women everywhere.

There are a number of entrepreneurs reimagining products in women’s health from fertility to fitness, mental health to healthcare. Here are a few of the breakout companies bringing new ideas to an ancient problem:

The Flex Company - Positioned as a product to use while having sex on your period, this product is a tampon alternative. You’ll rarely find a woman who loves existing period but, with few alternatives, it’s exciting to see new innovation. Newly launched, sign up for their first pre-order now. CEO Lauren is on a mission to create a healthier, eco and empowering product. 

THINX - Unhappy with tampons? Thinx offers underwear so you can skip them all together. Thinx offers a range of underwear in styles for women on their periods. Side note: In a society where we don’t “talk about periods” cheers to Thinx for placing ads in the NYC Subways, a public place to share a period product. CEO Miki is a pioneer in bringing periods into public conversation. 

Clue - Period tracking for menstruation is one of the oldest forms of cycle management. Clue takes it a step further by providing tracking for a bigger picture of your health, from energy levels to predicting pms symptoms. The app can be used for promoting or preventing fertility, monitoring your cycle, and tracking your holistic physical and mental health. CEO Ida is a visionary for women’s health.

I love to see entrepreneurs solving problems they’re uniquely positioned to solve in industries underserved by innovation. Nearly a third of the population will have a regular reminder of this problem. I’m excited to see continued innovation. 


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